Tada! Events started in the late 1990’s arranging corporate events, including dinner theatre, corporate grand openings, showroom / set decoration and major events.  Since then, the company has evolved to become one of the foremost providers of performance based entertainment on the Eastern Avalon as an independent company, and through its affiliated organizations in the Our Divas shows and The St. John’s Comedy Festival.

Our goal is to showcase and provide opportunities for Newfoundland and Labrador talent, onstage, onscreen and behind the scenes.  Tada! Events specializes in musical theatre shows which feature the phenomenal talents of the province’s “triple threats”.  The Divas concerts, with their locally written musical arrangements, costumes, sets and technical designs, have taken “concerts” to a new level in the Province.  Elaborately staged, each segment features the best of our Province’s professional and budding singers, dancers, musicians, choirs and aerialists. 

Since 2004, TaDa! has been the principal producer behind the popular Our Divas shows, including Our Divas Do Christmas and Our Divas Do Broadway.  The mandate of this production is to showcase NL talent on and offstage and raise money for deserving persons and organizations. 

Divas is a proud supporter of many individuals, charities and cultural events through scholarships, donations and promotional support.  These include Elaine Dobbin Centre for Autism, Avalon Dragons Breast Cancer Survivor Organization, RIAC, Agnes Pratt Home Foundation, RCMP B Division Fallen Members’ Fund, Home From The Sea Sealers’ Memorial, Daffodil Place, St. John’s Gay Men’s Chorus, The Military Families Fund, Holy Heart Theatre Restoration Project, NL High School Drama Society, Avalon Dragon Boats, Tommy Sexton Centre, Canadian Red Cross Haiti Relief Fund, NL Drama Society, etc.)